[ DESIGN ] PROJECT

Viridian ad campaign

A launch campaign for Viridian, a smart thermostat: brand, campaign brief, social ads and A/B tests.

TYPEDesign
MADE WITHIllustrator · Photoshop · Advertising · Social media
Viridian ad campaign

What I made

  • Brand mark and palette for Viridian (“The Nature of Innovation”)
  • Campaign brief: marketing goals, content strategy, timeline
  • Instagram story ads, carousels and static posts
  • A/B test variations, competitor research, and a redesigned campaign based on the results
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← ALL WORK